ASTERIX IN PARIS

There is a shared sentiment that the world is ready for a restart, a reboot and a rebirth – a growing desire to travel to familiar destinations, which we want to revisit.

Asterix in Paris is exactly this – to unite and to mix together the classic references from the love city, the comic characters “Asterix and Obelix” from our collective memory, and paying homage to Emily from the Netflix series “Emily in Paris”, passing through the visionary work of Parisian contemporary artist, Martial Raysse.

For the Spring Summer 22, we are starting to see a shift towards optimism in colour, print and pattern trends. This collection intends to be a bold statement – a celebration of something new to start again. Here we are presenting colour, materials, patterns and shape ideas with the intention of blending people’s existing style with what’s new, to create its own form and shape.

Key fabrics this Summer are eco friendly organic cotton, recycled cotton and tencel, own in house developed prints – Parisian Hearts, Candy Stripes and Check.

Parsmei ~ Part of me – part of our future

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