Autumn Winter 2023 collection
PIPPI ON PLUTO
“Give the children love, more love and still more love and the common sense will come by itself” ~ Astrid Lindgren
Atelier Parsmei Fall Winter 23 is inspired by an imaginative story in which the main protagonist is Pippi Longstocking, the strongest girl in the world. “Pippi on Pluto” is our latest fictional continuation/ adaptation in the Pippi series of stories, after her adventures in the South Seas. In our tale, the little red haired girl with freckles goes on an augmented reality discovery travel through the Cosmos together with her companions, Annika and Tommie, to Pluto, a planet blessed with fields of glowing flowers and bags of gold coins.
Join us on this life glorifying trip along with Pippi’s monkey, Nilsson and her horse, discovering the mystical beauty of the outer space.
“What the world of tomorrow will be like is greatly dependent on the power of imagination in those who are learning to read today”.
For this collection, we developed an iconic illustration of Pippi and her friends in the magical constellations that light up the darkness, as well as glimmering stars and whimsical blooms on Pluto, while keeping some timeless vintage patterns.
